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SUCCESSFUL STARTUPS: An Essential Guide
to Business Venture
Analysis and Development
"...I found SUCCESSFUL STARTUPS to be very informative and useful, and would recommend it to any aspiring entrepreneur. I especially liked the frequent checklists which address critical business plan development requirements."
Bob
Foster, Director, Global Access Program
UCLA Anderson
School of Management
The authoritative review and guide to successful business startup development
by experienced venture analysis experts. Based upon
nine critical success
factors that are the key to developing a business
model investors will approve and engage in.
Separate critical chapters cover opportunity
analysis, market validation, the management team,
financial projections, the marketing model, competitive analysis, intellectual
property, the venture structure, and the equity placement. For each success
factor chapter there are separate sections on business plan objectives,
a current research summary, and a detailed self-testing questionnaire
and scorecard.
The reference appendix includes a Harvard
Business School venture case study on critical funding
issues, a complete subject bibliography of research articles, and a comprehensive
guide to venture information sources and services.
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This big-picture guide and workbook for
entrepreneurs is full of expert advice from venture
investors, lawyers, finance executives and successful entrepreneurs who
point out common mistakes in early venture development, and explain how
to avoid these miscues.
Published by TBG Publishing; 285 pages, 7x10, $24.95.
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